Due to recent reports, 40% of a Facebook user’s time is spent viewing their News Feed & only 12% of their time is time spent on profiles and brand pages.
However, currently there is no guarantee that every single one of your fans will view and engage with your page content. In fact, Facebook developed an algorithm known as EdgeRank, which helps filter particular content within a user’s News Feed.
Now this may leave you wondering: What causing factors determine which of your content gets surfaced in a user’s News Feed?
A simple and handy Batman infographic, provided by PostRocket, can help solve your question.