Launching today is a brand new platform that claims to be the “Instagram of video,” known as Threadlife.
There have been many different types of platforms that have turned video into a social experience. For example: YouTube, Socialcam, Viddy. But what makes Threadlife so different from the rest?
To learn more, check out the article below by Sam Laird on Mashable.
What do you think? Can Threadlife be a mainstream success or a flop?
A sensible, social way to share mobile video has long been the Holy Grail for Internet entrepreneurs, especially since Instagram skyrocketed to mind-boggling popularity. A couple of video apps have caught some attention and traction — most notably, perhaps, Viddy and Socialcam. But so far, none have managed to graduate to verb status, and become Instagram’s unofficial video equivalent.
A new startup called Threadlife, helmed by Zappos founder Nick Swinmurn, may have found the secret sauce. How? By limiting video clips to just three seconds, and automatically stitching them together to form storytelling playlists.
The free iPhone app launched Wednesday. Once you fire up Threadlife, you can start recording your three-second clips, called “stitches.” Those are then combined into the playlists, called “threads.” One master thread will store all your clips chronologically, or you can break out separate, smaller ones for specific events or themes. Multiple friends can also contribute to one thread to share experiences from afar.
“Today, there are more mobile phones in the hands of everyday people -– with powerful HD cameras always in our pockets, we’re collecting more and more of life’s moments,” Swinmurn says. “Now we need an easy platform to capture and share them more broadly.”
A demo of the app, that Threadlife co-founders Swinmurn and Ken Martin gave me, showed it to be aesthetically pleasing and simple to navigate. While no one has yet proven that there is room for an “Instagram for video” with consumers, Threadlife does have some smart things going for it.
The three-second limit on clips eliminates the meandering quality videos can get after even just 10 or 15 seconds, while stitching those clips together still takes advantage of video’s unique storytelling power. It’s kind of like combining the quick snapshot appeal of a photo with the narrative power that photos can’t achieve. These features will be great for sharing memories, experiences and milestones with friends and family; but, as Martin pointed out in our meeting, they can also have additional benefits.
As much as Twitter and Facebook rose to a new level of prominence and mainstream gravitas during the Arab Spring, Threadlife could be used by citizens on the ground during major events to tell powerful, firsthand stories, three seconds at a time. After all, Instagram itself just played a central role in the Hurricane Sandy conversation, so it’s not hard to imagine a video equivalent following suit sooner or later. Threadlife just might be the one to do that.