Which Social Platform is Your Target Audience Using?

When dealing with marketing and social media, it is always best to know exactly which platforms your target audience prefers using. There is way more out there than just Facebook and utilizing more than one social media outlet may help you properly reach and grab that attention of your target audience.

Check out the article below by Andrea Smith on Mashable to learn who uses which social media platform the most!

If you’re someone who likes to post original photos and videos online, there’s a name for you. You’re a creator, according to research from the Pew Internet and American Life Project. “Creators,” who post photos and videos online that they made, make up 46% of Internet users. The 41% who gather videos they find elsewhere and post on image-sharing sites are called curators.

“The Internet has always been a platform for creators and curators,” Pew Internet’s Joanna Brenner, co-author of the report, said in a statement. “Now, as social media services continue to grow and expand, the tools are more visual and social, and that seems to be attracting special audiences of early adopters.”

These creators and curators are responsible for sharing and posting their photos and videos on social network sites like Pinterest, Instagram and Tumblr. For the first time, Pew researchers have asked questions about these social media services, and their findings are not all that surprising. Women are more likely to use Pinterest than men, and young adults are heavy Instagram users.

Here are some of the key findings:

  • 12% of online adults use Pinterest, which is dominated by women. Nearly one-fifth of online women (19%) use Pinterest, a site that allows users to organize and share content from around the web by “pinning” photos and images into “pinboards” that are organized by categories and themes. Each “pin,” which includes a caption, links back to the site from which it originated.
  • 12% of online adults use Instagram, which is dominated by young adults. Some 27% of the Internet users between ages 18-29 use Instagram, which is a photo-sharing service built around a smartphone app that allows users to filter and tint photos they’ve taken and then share them with those they are connected to through the service on a photo feed. Facebook recently bought the service.
  • 5% of online adults use Tumblr. Some 11% of young adults use this social blogging service that allows for easy sharing of various types of posts, including text, photos, quotes, links, music, and video.

The report is based on a phone survey of 1,005 adults taken early last month.

Which social networks do you use to share pictures and video? Let us know in the comments.


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