Who is the Average Social Media User?

Who is the Average Social Media User?

This may be question that is lurking in the back of many businesses’ minds.

Well if you must know, the average social media user is a spunky 35 year old female.

But who is the average user for each platform?

Knowing these stats will help your business analyze your target audience more clearly and create effective and substantial social media content.

Check out the article below by Bernhard Warner on SMI.com to learn more!

Profile of the “average” social media user defined: she is 37 (and she’ll kick your @ss)

Are you a fan of Slashdot? Than you’re probably male and a few months north of 38 years old. A Facebook devotee? Let me guess: you turned 40 this year and you’re a woman. A new piece of research analyzing the demographics of just about every popular social network (in the Western world) and we also see a clear picture arise: it skews female and the median age comes in at 36.9. Feeling a bit younger about now?

The research comes courtesy of Royal Pingdom who crunched the numbers on two dozen social networks from LinkedIn and Facebook to Hacker News and Stack Overflow. (Sorry Google+ fans, no data here.) The big finding is that the more popular social networks such as Facebook, LinkedIn and Pinterest overwhelmingly are dominated by females in the 35-44 age bracket. Just 2% of social media users are over 65, in fact. But the social media phenomenon is not so easy to pin down. For example, Royal Pingdom finds:

55% of Twitter users are 35 or older.
63% of Pinterest users are 35 or older.
65% of Facebook users are 35 or older.
79% of LinkedIn users are 35 or older.

Meanwhile…

58% of Reddit users are under 35.
60% of Github users are under 35.
63% of Hi5 users are under 35.
69% of Hacker News users are under 35.
69% of deviantART users are under 35.

It’s important to note that Royal Pingdom only looks at U.S. data. Hence, we get no insight into Russia’s popular Vkontakte or Asia-dominated RenRen. Still, there are plenty of interesting insights for your demo segmenting pleasure.

We leave you with this chart outlining the ages of the 24 social networks that comprise the study:

20120823-071828.jpg

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