What You May Not Know About Your Facebook Page

Making the most of your Facebook page is vital for any type of industry or business. Knowing the small but important tricks of the trade is what will put you ahead of your competition and grab the attention of your target audience!

Check out the article below by Amy-Mae Elliot on Mashable about some savvy Facebook tips!

11 Things You Didn’t Know About Facebook Pages

Do you manage a Facebook brand page? With all the recent changes, you may have felt a little lost on the social platform. To help you out, we’ve put together some useful tips and tricks.

Whether you want to make your brand’s profile page more attractive, show off featured “Likes” or manage how people message you, we think we have a solution to suit.

1. Target Posts to Specific Locations and Languages

As an international brand, you can target posts to certain countries or languages.

As you create a new post, click on the Public icon. You can then select Target by: Location/Language.

This will give you options to make that particular post visible to people in certain countries, or with certain language settings.

2. Pin Posts to the Top of Your Profile

You can “pin” a recent post to the top of your profile. The tool is useful for highlighting content you want people to notice straight away.

On the post you want to promote, click on the Pencil icon on the top-right, then select Pin to Top.

That post will remain at the top of your timeline for seven days, or until you pin another post.

3. Reposition Photos

Reposition photos you’ve posted to ensure they look as great as possible when people are browsing your timeline.

Click the Pencil edit icon on a post. Select the Reposition Photo option and move the image around within the frame.

Hit Save when you’re happy with how it looks.

4. Turn Off Messaging

We love the new ability that allows people to message brands. But if it’s not relevant to your page, you can disable it.

 Go to Edit Page on the Admin Panel at the top of your display, then select Update Info and Manage Permissions.

Now look for the Message option. If you want to remove the messaging function, uncheck the box next to Show “Message” button on [Your Brand].

5. Share Other Facebook Pages to Your Profile

If you want to highlight other pages related to your brand, you can “Share” them to your brand’s profile.

Head to the page you want to share and click the Cog icon on the top-right.

Click Share and you can post a link to the page, along with any comment, to your brand’s timeline.

6. Create a Poll

Did you know you can ask your page followers questions? The really handy poll feature is built into the timeline design.

To create a poll, click on the Event, Milestone + option in the Status box at the top-left of your profile. Choose Question.

You can ask an open-ended question, or if you click on Add Poll Options, you can provide set answers on which people can vote.

7. Highlight Posts

If you want to make certain posts more noticeable, highlight them. This means they stretch across the double width of your timeline.

To do this, hit the Star icon on the top-right of the post you want to enlarge — it will then become highlighted.

To change a post back to normal size, or to make a Milestone post smaller (as these are automatically highlighted), click the Star icon again to Remove from Highlights.

8. Edit Your Favorites Boxes

You can change the order of some of the boxes that appear beneath your cover photo.

Click on the Down arrow that appears to the right of the boxes to see the edit options. The Photos box stays in place, but the others will either display a Pencil icon or a Plus sign.

Click on these icons to either swap the boxes around or add in more apps — such as videos — to your favorites section.

9. Make Use of Your Activity Log

If you want to find a past post quickly or review certain types of content, rather than scrolling down your timeline, use the activity log as a quick tool.

To access your activity log, click on Edit Page, then select Use Activity Log.

Your activity log displays a time-ordered list of every kind of activity on your brand’s page, back to when the page was created.

Clicking on the All option at the top-right of the page lets you narrow down the content displayed by type, such as info updates, comments, posts by others, etc.

10. Create a Featured Likes List

While it’s easy to “Like” other pages and brands, there’s a cool way to highlight these “Likes” to visitors to your page.

Once you’ve “Liked” the pages you want to highlight, go to the Edit Page option on your Admin Panel. Select Update Info, then Featured from the menu on the left.

Click on Edit Featured Likes, then you can choose the pages you’d like to feature. Click Save and these pages will rotate in your “Likes” box toward the top-right of your timeline.

11. Remove the “Recent Posts by Others” Box

You may not want to draw attention to recent posts by other people to your timeline. If this is the case, remove this box all together.

Head to the Edit Page option on your Admin Panel. Select Update Info, then Manage Permissions.

Next to Post Visibility. Uncheck the box that reads Show the box for “Recent Posts by Others” on the top of [Your Brand].


2 thoughts on “What You May Not Know About Your Facebook Page

    • Hello Maahir,
      Good question! There is technically no downside if you do not target your posts. However, this feature is extremely beneficial if you have a larger demographic or international company. You could offer specific services and features in certain areas or direct a product to a particular target audience. It is a more direct form of target marketing and may help your business in the long run. Hope this helps!

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